together for a better tomorrow in football!

Joe Foster is the International Marketing Manager at FK Bodø/Glimt – one of the fastest-growing football clubs in Scandinavia, renowned for its dynamic rise in European competitions. His position was created in response to the club’s increasing international visibility and success in UEFA tournaments, including the Europa Conference League, Europa League and the Chamipons League.

Prior to his current role, Joe served as Ticketing Manager at the club, where he played a key role in creating a modern, engaging fan experience. His professional journey began in the advertising industry in London, giving him a strong foundation in branding, communications, and strategic marketing.

At FK Bodø/Glimt, Joe is at the heart of projects that extend far beyond the pitch. The club is globally recognized for its sustainable growth model, deep community ties, and bold international vision.

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Stefano Sanderra is an Italian professional football coach with a UEFA Pro Licence and over two decades of experience in senior and youth-level football. He currently serves as the Head Coach of SS Lazio U19 (Primavera), where he led the team to the Primavera 2 Championship in the 2022/2023 season and captured the Primavera Supercup. Over the years, he has managed numerous clubs in Italy including Salernitana, Latina, Catanzaro, Ischia, and Savoia.

From 2017 to 2022, Sanderra worked in Malta with Hibernians FC, where he achieved remarkable results — winning the Maltese Premier League in 2021/2022, earning the Coach of the Year award in 2019 and 2022, and leading the team in European club competitions. His tenure in Malta was distinguished by his focus on local player development, long-term team structure, and tactical discipline.

A coach and educator with strong practical and academic foundations, Sanderra is known for blending discipline, player management, and innovative methods. His current work with Lazio’s youth academy demonstrates a deep understanding of sports psychology and social dynamics, preparing young players for the transition to professional football.

Kristian’s passion for sports, traveling and connecting (with) people has taken him to more than 50 countries across all continents.

A sports industry native, he studied Business Administration & Sports Management in La Salle Barcelona and St. Mary’s College of California and cut his teeth working in different roles at Nike, Havas, Mediapro and eventually Soccerex.

He then embarked on a more entrepreneurial path during which he faced great challenges as Partner at Axis 10 Sports Consulting Group and then as Business Development Director at ATEVO Sports Group.

In late 2015, Kristian got together with a few former colleagues to start shaping an innovative and disruptive idea regarding the football industry that in 2017 came to life as The Football Business Academy – now recognized as a global leader in football business education.

As Co-Founder and Deputy CEO of The FBA, he has been mainly in charge of developing and servicing The FBA’s 90+ partnerships, using his deep understanding of and network in the global football industry to facilitate valuable learning and networking experiences for everyone involved.

In 2024, he also co-founded Lyra Sports, an international agency specializing in sponsorship, talent management, consulting and intermediation.

Juan Fuentes is the Director of the Global Sports Innovation Testing Lab in Valencia, recently appointed by GSIC Powered by Microsoft.

He previously spent nine years as Head of International Expansion for LALIGA, leading growth across MENA and Northern Europe from bases in Cairo and Copenhagen. He published the case of LALIGA for Harvard Business School and developed new revenue streams /key projects for LALIGA, such as LALIGA Extra. He also advised several LALIGA clubs in strategic /international growth.

Juan is recognized for his expertise in sports innovation, international development, and sports tech investments.
Beyond his executive roles, Juan is a cross-border investor and mentor in sports technology, advising VC funds and startup ecosystem players in Norway and Denmark. He co-chairs EBAN Sports, the European Business Angel Network’s sports investment committee, and was elected to the Nova 111 list for telecom, media, and entertainment talent in Spain.

Earlier in his career, Juan served as International Trade and Investment Advisor at ICEX in Cairo and as Editorial Manager for Oxford Business Group in the Philippines, with additional experience at BBVA and Cuatrecasas.

Dr Chris Platts is a career coach working in professional football.

He has a PhD that examined the lives of 303 scholars and is the author of the largest independent study into career trajectories.

Now he disseminates the insights of that work to young players, their families, coaches and clubs to show how a more nuanced understanding of players’ careers can give a strategic advantage.

He aims to help players and clubs thrive in football through his work.